The End of Marketing as We Know It Condition:Very Good how they start wasting vital

how they start wasting vital energy on culture confl ict and turf wars

But amid the gossip over the approaching festivities

A literary nonfiction work based on undercover investigative reporting that blends journalism with a narrative voice to illuminate life inside North Korea's elite

There are two sides to every story

The End of Marketing as We Know It Condition:Very Good how they start wasting vitalMarketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya Cola," Sergio Zyman, two time marketing czar of Coca Cola and today quite possibly the most famous marketer and marketing gadfly in the world.