Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Macmillan Australia web links for further reading

web links for further reading and a glossary of key terms

but right for who

David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance

This book provides an unsurpassed one-volume view of both the underpinnings and the applications of Singer's governing philosophy

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Macmillan Australia web links for further readingIn this long awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how